Plaid x YouLend: A tech-driven approach to embedded lending

With massive growth in the platform economy in recent years, digital service platforms like e-commerce, marketplaces and payment-service providers have emerged as  important partners for their customers when it comes to financial services and are ideally placed to become the default financing provider for their cash flow needs.

YouLend, the market-leading global embedded financing platform, and Plaid, a leading data network and payments platform, and have worked with a range of platforms across the world such as eBay, Just Eat Takeaway.com, and Shopify to launch successful lending programmes that support the growth of their customers.

In this whitepaper, we explore how a new, tech-driven approach to SME financing has emerged to power platforms across Europe, including:

• Why legacy lenders are falling behind in the SME funding mission.

• How platforms can leverage tech-driven embedded financing to add value for their SME customers.

• How Plaid and YouLend are powering the next-generation of funding processes.