Embedded finance
Embedded finance

7 things to consider when deciding whether to Buy or Build embedded finance

What factors matter when deciding to build an embedded finance solution in-house, or looking to partner with an embedded finance provider?

As payment service providers and e-commerce platforms become the number 1 business partner for merchants, they are faced with a golden opportunity to help their merchants through embedding additional financial services beyond payments into their user experience. Players such as Amazon, Shopify, eBay, PayPal, Square, and Stripe all offer financing products embedded into their core e-commerce and payments experience.

In our white paper, 'Embedded finance: Buy or Build', we discuss 7 important considerations when deciding whether to Buy or Build B2B embedded finance. The white paper also explores how embedded finance can help increase core sales, improve customer loyalty, and attract more customers with a complete offering.

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What does 2025 have in store for embedded finance? We've broken down all the trends you can expect - from new fintech partnerships to the rise of AI.